I’ve been hanging out in our photo studio, looking at our new fall selection. Our merchandising team has done it again- they’ve handpicked some of the coolest, most stylish scrubs I’ve seen. With each catalog, I think “This is it. Scrubs can’t get much better than this.” Truth? They can, and they do, and it continuously amazes me. From hospital scrubs to lab coats to designer medical scrubs, there’s always a new twist. I can’t get over it. Perhaps that’s why I eagerly run to check out our new selection as soon as it’s picked.
As we begin proofing our catalog today, I am faced with the challenge of introducing our new scrub line to you on page 2. Have you ever wondered who comes up with our catalog intro? Yep, that’s me. Here’s what I do: I check out our new collection, and pay particular attention to the brands that you tell me that you like. Then, I think about how our scrubs reflect what’s going on in fashion that season and try to put myself in your shoes- in a nutshell, what do YOU need to know about our new line?
Our fall nursing scrubs line is so cool! I’m seeing lots of different fabrics and textures, including bamboo (Yes! I’ve been asking for this one), a premium easy-care poly (by one of your FAVORITE brands), and lots of cool retro prints. I’m seeing the same stuff when I’m out shopping, so I know you’re going to be as excited as I am about the fashion elements of this line.
Stay tuned- I’m going to get you a sneak peek of some of these designer medical scrubs. Also, stay tuned for Liza. She returns from her trip to California tomorrow, and I’m sure she’ll have lots to tell you.
